Without the diversity of support there’s no way Obama would have won the race for the White House. In the same way he found success by building a diverse support base and team, one of the leadership lessons you learn in the business school classroom is to work together and lead teams of people from all over the world. When Ben Tiggelaar, visiting professor at IE Business School and best-selling author, sat down to interview Barack Obama, the former president of the United States told him the secret to his skills as an orator is simple: tell your own story. ‘The tricks of charisma, and speaking with a certain style and tone, all that stuff is overrated,’ he said. ‘Here’s the thing that any effective communication requires: That you believe what you say. That you have taken the time to think through what it is that’s important, and you say it as truthfully and as clearly as you can. ‘So much of our communications today is sound bites, just disposable. READ: What are the qualities of a good leader?ĭoes anyone remember Obama’s campaign slogan? Opposed to really digging in and thinking: Is that what I think?’ We say whatever we think the immediate moment requires. Three words that told a story of optimism and one of belief. Sometimes the trick to a successful campaign is confidence and positivity.
Motivating others and remaining calm under pressure With their choice of slogan for the 2008 US election, Obama’s team hit the nail on the leadership head.ĥ. You can imagine sitting at the helm of the United States in the Oval Office is a feet up on the desk, walk in the park kind of job, right? Try again. The office of the presidency of the United States demands respect, professionalism, and non-stop hard work for four years.
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